The Expectation Effect: How Coaches Shape Performance

What if the most powerful coaching tool you have isn’t your program, your system, or your intensity — but your expectations?

In this episode, I break down the Pygmalion Effect and explain how the beliefs coaches hold — often unconsciously — shape athlete confidence, identity, and performance.

We’ll explore how expectations show up in daily coaching behaviors, why athletes rise (or stall) accordingly, and how to intentionally coach in a way that unlocks growth instead of capping potential.