Conquer Loss Aversion & the Locker Room w/ Dr Ben Freakley

What happens when a team stops playing to win and starts playing not to lose? Dr. Ben Freakley, Certified Mental Performance Consultant and founder of Ready Set Resilient, knows that shift firsthand. Over two decades, Ben has worked inside some of the highest-pressure locker rooms in sport and the military, serving as a college soccer head coach, Head of Mental Performance for the Toronto Blue Jays, and a mental performance coach with Atlanta United and the Army's 75th Ranger Regiment.

In this episode, Tex and Ben dig into the two balls every coach has to juggle (the team and the individual), the "sustain, stop, start" halftime framework that gives players ownership of the solutions, and what separates leadership in a locker room from leadership on a battlefield. It's a conversation about loss aversion, trust, and what it really takes to build a team that plays brave under pressure.

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